Our Story

GoldenBug is family-run business, owned by Emily and Scott Goldenberg. 
We are parents.
We like supporting our children’s growth.
We like to support the community.
We think community is what makes the world go 'round.
We like making connections with our customers.
We like to make our customers feel hugged.
We love kids from the ground, up!
GoldenBug brings kids apparel, shoes, gifts, and “hugs” to children and families, across the country.

When we discovered a need for a children’s shoe store in our area, we decided to jump into building a destination in Oakland. We sought advice and shoe training, and opened GoldenBug two years later in Oakland’s Rockridge district. We provide the “old-school” sit-and-fit shoe store experience with knowledgeable shoe people who happen to love kids. Carrying shoes for babies, toddlers, and big kids, up to size 5 youth. AND...We've now added kids apparel, from birth to size 8 as well as gifts and toys! We've got it all, wouldn't you say?!

GoldenBug Online brings both stores to YOU! We are your local kids store, no matter where you live. We’ll make you feel hugged!

Buying online? Feel free to shoot us an email- we’ll help you virtually! Check out our
at-home measuring guidance too!