Our Story


GoldenBug is a family-run business.
We are parents.
We like supporting our children’s growth.
We like to support the community.
We think community is what makes the world go 'round.
We like making connections with our customers.
We like to make our customers feel hugged.
We love kids from the ground, up!
GoldenBug brings kids apparel, shoes, gifts, and “hugs” to children and families, across the country.

When we discovered a need for a children’s shoe store in our area, we decided to jump into building a destination in Oakland. We sought advice and training from three different kids shoe store owners, and opened GoldenBug Children’s Shoes two years later in Oakland’s Rockridge district. We provide the “old-school” sit-and-fit experience. We are knowledgeable shoe people who happen to love kids. We carry shoes for babies, toddlers, and big kids, up to size 5 youth.

Two years later, we were asked to create something similar for Berkeley’s Fourth Street shopping district. We opened GoldenBug Kids, a “sister store”, carrying the other half of a child’s wardrobe- durable and adorable apparel for kids. We carry children’s boutique clothes, gifts, toys, and goodies for everyday play, from birth to size 10.
GoldenBug Online brings both stores to YOU! We are your local kids store, no matter where you live. We’ll make you feel hugged!

Kids Shoe-fitting

It's important- ya know? Getting the right fit for growing feet! Did you know that the bones in children's feet are still malleable through age 20? We'll help you find shoes that fit well with room for growth. The brands we love pay special attention to making shoes that are good for feet. It’s important to keep a roomy toe-box for those growin' toes, appropriate flex in the right places, and all the little details we care about. If toes get squished, it hinders proper bone development- yikes! Our shoe fitters measure feet and find the best shoes for your kiddos.

Kids Shoes: We carry sizes 3-Y5, for babies, toddlers, and big kids. Come on in. We'll measure your feet and fix you up with some new, perfectly fitting kicks.

Buying online? Feel free to shoot us an email- we’ll help you virtually! Check out our at-home measuring guidance too!